Free guide from Elena Rachitskaya — pro makeup artist & hairstylist
After 15+ years as a working makeup artist, I kept seeing the same avoidable mistakes on every client over 30. Most had no idea. This guide shows you what they are — and how to fix them in minutes.
8 min
The tutorials you see online are built around younger skin — different texture, elasticity, pore size. Following them on mature skin doesn't just look slightly off. It actively highlights the things you're trying to minimize.
Dewy finishes look beautiful — until they settle into fine lines by mid-morning. The formula matters more than the shade.
More blending doesn't mean better coverage. Overworked concealer creases faster and ends up looking thicker than it is.
Shape and placement have more lifting power than any highlighter. A subtle arch shift can open the entire face.
Classic liner technique works against you when the lid drops. The guide shows the exact placement shift to fix this.
Powder where you don't need it is the fastest way to look dry and flat. Precision matters more than coverage.
Each mistake explained — what it looks like, why it happens on mature skin, and the single fix.
No specific products required. These are techniques — they work with whatever's already in your bag.
A condensed routine built around the 5 corrections — practical for real mornings, not a photoshoot.
I'm a working makeup artist and hairstylist — not a beauty blogger. The techniques in this guide come from years of sitting clients in the chair and solving the same problems repeatedly.
My YouTube channel (@ElenaRachitskaya) exists because I got tired of watching women follow advice that was never designed for their skin. This guide is built on the same principle — direct, specific, and tested.
The guide is free. It takes 10 minutes to read and less than that to apply. Enter your email and I'll send it directly.
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The guide is on its way. While you wait — the YouTube channel has video walkthroughs for each of the 5 mistakes.